The new design of the ONE METRO Campus Atrium invites you to discover

06 March 2025

The transformation of the METRO headquarters in Düsseldorf is more than just a structural change. It has created a place that goes far beyond its original function. The international headquarters of the food wholesaler has become a vibrant public experience space for employees, customers and visitors. #EnablingMoments.

H. Schmincke & Co. GmbH & Co. KG
H. Schmincke & Co. GmbH & Co. KG
ONE METRO Campus
ONE METRO Campus

The site of ONE METRO Campus is deeply rooted in the history of Düsseldorf. It was once home to the traditional H. Schmincke & Co. paint factory. A company that for generations supplied artists with high-quality paints and revolutionised European painting.

The history of the site is commemorated in the design concept. The new artistic design of the atrium façade makes a statement: Colour is not an accessory here, but a central element of the interior design.

The motif reflects METRO's identity: a still life of fruit and vegetables symbolises the company's expertise in freshness and its close partnership with the food service industry. The architectural practice ACME arranged fruit and vegetables in the colour spectrum, photographed them and gradually abstracted them into pixel areas. The artwork consists of 8,000 colour pixels in 60 different shades, which are sprayed onto around 2,000 m² of the façade by artists from Berlin-based FRAMELESS STUDIO. On the upper floors, the pixel image loosens and separates from the coloured substructure. The remaining façade surfaces provide a canvas for the colourful work, and the previously neutral atmosphere of the atrium is activated by the warm, vibrant colour surfaces. The result is a design concept that combines METRO, gastronomy and art, enhancing the newly created public space and attracting visitors.

Arranged still life

Arranged still life

Digitalisation

Digitalisation

Façade I Concept Study
Façade I Concept Study
Façade I Concept Study
Façade I Concept Study

The new design of the ONE METRO Campus Atrium invites you to discover: What appear to be abstract dots of colour at close range form a recognisable motif from a distance. This visual tension creates curiosity and invites the viewer to look at and decipher the work from different perspectives. The dialogue between viewer and façade transforms the building into a canvas that comes to life through movement and interaction.

A space inspired by the past, present and future

From frescoes to modern murals, art in public spaces tells stories, creates identification, promotes social interaction and makes places unique. The Flingern district is the centre of urban art in Düsseldorf. Large-scale murals on the walls of houses, buildings and streets characterise the cityscape. This is where the ONE METRO Campus Atrium will be located, creating a culinary and visual experience in the centre of Düsseldorf.