After comprehensive renovation work, the new EEC Edingen-Neckarhäuser Einkauf Center opens on 10 November with around 17 shops, cafés and restaurants over a lettable area of 17,000 m2. Work has been under way since February 2016 to convert the shopping centre, owned by
Real, Adler, Siemes Schuhcenter, Takko Fashion, Fressnapf and other companies will all have stores in the new speciality centre. Customers are offered a new shopping experience in a modern setting, with an expanded product range and strong brands. In addition to the modernisation of the Real hypermarket and the strengthening of the presence of fashion/textiles outlets, the range of food and drink on offer has also increased at the centre.
"A new look, great offers and a pleasant shopping experience – we understand what the customer wants, are able to implement this and create more customer value," says Jean-Christophe Bretxa, Chairman of the General Management of
Wide range of products for the Rhine-Neckar region
The shopping centre, which is conveniently located in the Rhine-Neckar region between Mannheim and Heidelberg, had seen better days. Both its image and its product range were no longer in keeping with the times, and the centre needed both to be repositioned and expanded. As the owner of the property,
Thanks to its very good accessibility, the new EEC offers an excellent local shopping service. The short distances and resulting reduction in time needed to get around make shopping pleasant for all customers. Around 500 free, wider parking spaces, a sufficient number of bicycle stands and covered walkways add to the level of comfort enjoyed.
The Adler fashion store, which had been there before the renovations, is now complemented by Siemes Schuhcenter shoe store and Takko Fashion, which also appeal to younger customers. Other tenants include Real, Rossmann, Fressnapf and a branch of the Görtz bakery from Ludwigshafen. Hairdressers, travel agents, florists and a filling station round off the services on offer.
"The EEC Edingen Neckarhäuser Einkauf Center is another milestone for METRO PROPERTIES in 2016," says Christian Mielke, Regional Director Germany of
Comprehensive modernisation and expansion
Modernisation and expansion work began on the property in February 2016. Shops remained open while the conversion work was being carried out. While redesigning the EEC, particular attention was paid to creating an architectural look with a high recognition value. As a result, two generous and architecturally impressive entrances with porches were created.
When designing the façade, emphasis was placed on showcasing regional attachment. The winegrowing culture is reflected in the design of the façades. Elements of winegrowing and images of grapevines were integrated into the decor. Even the lighting in the mall creates an impression of hanging grapevines. The new lighting concept and the choice of natural motifs and materials, such as wood and shell limestone, create a warm and pleasant environment that makes shoppers feel good.
Moreover, when redesigning the shopping centre,
Further information, pictures and video about the project can be found here.